Former chief executives of Coach, Citibank, and Credit Suisse; senior leaders from PayPal, SAP, Magento, and Hudson's Bay.
August is run by people who have built beverage brands, owned the customer through direct channels, and taken creator-led brands to real exits. The method on this site is one they have run before.
Owns brand strategy, partnerships, new product, and the exit, and is the company’s public face across brand, media, and press. Co-founded Thirstie, the “Shopify for alcohol,” which drew a strategic investment from RNDC and backing from an investor group that included former chief executives of Coach, Citibank, and Credit Suisse, before its acquisition by Cocktail Courier. An early investor in companies later acquired by Groupon and Hootsuite. Trained journalist; 25+ years across American Express, Deloitte, and Accenture.
“The brand is a story before it is a product. I make sure it is worth telling.”
Owns operations, growth, monetization, and retail, and leads legal. Co-founded ReserveBar in 2013, building the commercial platform behind the decade’s landmark celebrity spirits launches, including Aviation Gin, and the infrastructure powering brands later acquired by Diageo, Bacardi, and Proximo. The business was later backed by Silver Lake. Wharton MBA, Columbia JD.
“Most of it is unglamorous. That is the job.”
Holds the founders’ seat on the board. Decides where capital goes across the portfolio, which brands get more time and which get shut down, and the terms on which the company would sell.
“A board is where you find out whether you meant what you said in the deck.”
Sold Aptara for $144M, a company he founded and scaled into the world’s largest content-services firm at 5,000 people and a three-time Inc. 500 honoree. Founder and CEO of KiwiTech, with 700-plus early-stage investments across its portfolio. Owns capital, the cap table, and deal structure.
“Structure the thing properly at the start and you rarely have to renegotiate it later.”
Founder of Black Canyon, No. 1 fastest-growing company in Washington, D.C. and two-time Inc. 5000 honoree. $250M-plus in relationships with HHS, NIH, CMS and EPA. Built a 200-plus team of engineers, bioinformaticians, PhDs and MDs, and established an MIT research partnership focused on academic spinouts.
“Conviction shows up in what you do when no one is asking.”
Titles and roles are current as of 2026.
Across their prior companies, August's founders have earned the confidence of an unusual group of operators and investors, the kind of names that open doors in consumer, commerce, and beverage.
Former chief executives of Coach, Citibank, and Credit Suisse; senior leaders from PayPal, SAP, Magento, and Hudson's Bay.
RNDC, a leading US wine and spirits distributor, plus the founder of Bulldog Gin (acquired by Campari) and beverage-industry board directors.
ENIAC Ventures, M13, and growth investors backing consumer and commerce founders, alongside veterans of Bessemer and Matrix.
Reflects investors and advisors across the founders' prior ventures, including Thirstie. Named for context; not an endorsement of August Brands.
See how the same infrastructure runs under brand after brand.
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